The Elsa difference:
Elsa is digital-first care - designed to minimize in-person visits and maximize convenience. Whether you are considering Egg Freezing, Embryo Freezing, or IVF, we connect you with top-tier clinics across the country, kick off the onboarding process on your behalf, guide you to begin care virtually, and secure negotiated, discounted rates for treatment.
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CCRM Fertility of Miami
When it's time for treatment, CCRM Fertility of Miami is here to lead the way. Their highly regarded team of physicians, research scientists, PhDs, embryologists and professional staff are dedicated to helping patients achieve their fertility goals through compassionate, personalized, and innovative care.
They specialize in providing the most advanced fertility treatments, with deep expertise in vitro fertilization (IVF), fertility testing, fertility preservation, preimplantation genetic testing, egg donation, and LGBTQ+ family building.
To help ensure the best outcome possible, CCRM Fertility of Miami doctors partner with individual patients to develop custom-tailored analyses and treatments.
Services Offered
Dr. Callum Potts, MD
Dr. Callum Potts is the founder and Medical Director of CCRM Fertility of Miami. He is fellowship trained in Reproductive Endocrinology and Infertility and is board-certified in Obstetrics and Gynecology by the American Board of Obstetricians and Gynecologists. His specialties include infertility, egg freezing, in vitro fertilization (IVF), fertility preservation including oncofertility, polycystic ovarian syndrome (PCOS), male and tubal factor infertility.
A native of Australia, Dr. Potts completed his undergraduate and medical degrees at the University of Queensland and was a recipient of the Class of 2013 Future Leaders award, the Dean’s Commendation for High Achievement, and a winner of the Royal Australian and New Zealand College of Obstetricians and Gynecologists Women’s Health Prize. He went on to receive a scholarship to complete a Graduate Certificate in Executive Leadership from the University of Queensland, and then a Master of Reproductive Medicine at the University of New South Wales before moving to the USA for his clinical training. He completed his residency training in Obstetrics and Gynecology at Inova Fairfax Hospital and his fellowship in Reproductive Endocrinology and Infertility at the University of Vermont Medical Center, where he stayed as faculty before moving to Miami to found the Aventura CCRM Fertility office.
During his career, Dr. Potts has been elected to leadership positions within the American College of Obstetrics and Gynecology and received awards for teaching and clinical excellence. Dr. Potts has published multiple papers and textbook chapters and has presented his research at state and national conferences on topics including fibroid management, ovarian hormone synthesis, endometrial receptivity, and the relationship between menopause and cognition.
What sets Dr. Potts apart is his personal experience with infertility. He understands firsthand the emotional and physical challenges involved, making him deeply committed to providing compassionate, personalized care. He takes the time to educate and empower his patients, helping them make informed, evidence-based decisions about their fertility options. Dr. Potts passionately believes that everyone should have the opportunity to build a family when they are ready, and he is a strong advocate for fertility preservation.
Notably, Dr. Potts has been recognized by Castle Connolly as a Top Doctor since 2024.
At home, Dr. Potts is the proud father of twin boys, a joyful outcome of his own fertility treatment journey at CCRM. When he’s not with his family or at the clinic, he indulges his passion for food and is an enthusiastic player on the U.S. Medical Soccer Team, embodying the same commitment and energy he brings to his practice.
Location
Esplanade at Aventura
19505 Biscayne Blvd, Level 2, Suite 2230
Miami, FL 33180
"The Elsa care team was so responsive, proactive, and truly caring. I had to make some last-minute changes, but they handled everything so seamlessly. They called everywhere on my behalf to coordinate appointments and saved me so much time and stress. I even managed to get an ultrasound done that discovered a health issue I didn’t know I had. The nurses were incredible—responsive to every message and communicative via email and text, but never overly pushy. They checked in just enough to make me feel supported without overwhelming me. I can’t say enough good things about how comfortable and well-cared-for I felt throughout the entire process."
"The Elsa platform has completely transformed my fertility journey. Having my medications delivered directly to my doorstep and a monitoring location just 10 minutes away made everything so much more manageable. The convenience alone is unmatched, but what really stood out was the 24/7 access to my dedicated care team. The nurses were incredibly responsive and made me feel supported. It felt like they truly cared about my experience and well-being. Elsa made what could have been a stressful process feel seamless and empowering. Highly recommend it to anyone considering!"
"Choosing Elsa for egg freezing was one of the best decisions I've made. The process was straightforward, affordable, and fit well with my busy lifestyle. Instead of having to take 2 weeks off, I was able to just take a few days off."
"Using Elsa made my fertility journey so much smoother—it took away so many pain points that I’d experienced elsewhere. The platform is streamlined and intuitive and optimized for mobile use. One of the standout features was having all my documents; this solved a huge issue for me as keeping track of everything across multiple platforms at other clinics had been a nightmare.
There were some minor hiccups, like a video that didn’t match the correct injection type (IM vs. SQ). The Elsa team handled issues quickly and made even last-minute changes stress-free. Highly recommend to anyone navigating fertility care!"
"The chat function on Elsa was super easy to use. I could ask questions, get answers fast, and didn’t have to deal with waiting on hold or guessing who to call. Having them help with scheduling was a game-changer—no more pretending to be a provider or dealing with the usual scheduling chaos. Everything I needed—results, videos, resources—was in one place, which made it way less stressful."
What to expect on your journey
Begin with a quick evaluation and consult with our board-certified physicians to understand your options.
Explore treatment paths with leading experts in IVF, egg freezing, and more.
Receive personalized medications, monitor your progress, and complete your fertility plan with professional guidance.
FAQs
Elsa is a digital-first care platform that helps you start fertility treatment with less stress, fewer in-person visits, and more personalized support. Instead of navigating the complex process on your own, Elsa:
- Matches you with top-tier fertility clinics
- Handles your onboarding and scheduling
- Secures discounted rates not available to the public
- Guides you virtually with a dedicated care team
We streamline your journey so you can focus on your goals—not paperwork, logistics, or overwhelming research.
Elsa supports patients pursuing:
- Matches you with top-tier fertility clinics
- Handles your onboarding and scheduling
- Secures discounted rates not available to the public
- Guides you virtually with a dedicated care team
Whether you’re preserving your fertility or growing your family now, we help you access the right care for your goals—quickly and affordably.
It’s simple and supportive from the start:
- Sign up on this page, with a high-quality clinic in mind - based on your location, preferences. Don’t worry; you are not locked into this patient right now.
- Tell us your goals—we’ll help determine the right care path.
- Get matched with a high-quality clinic—based on your location, preferences, and timeline.
- Start virtually—a dedicated care coordinator guides you through next steps, forms, and appointments.
- Begin treatment—we coordinate everything and stay with you until treatment is complete.
Think of Elsa as your personal fertility concierge, at no extra cost to you.
Elsa is designed to reduce unnecessary in-person visits—but we also support patients who prefer an in-person experience.
Your journey begins with a free virtual intro call with one of our dedicated nurses to discuss your fertility goals and next steps. From there, most parts of the process—like coordination, forms, consults, and coaching—can be done either virtually or in-person, depending on your preferences.
The only part that must happen in-person at the fertility clinic is the actual egg retrieval procedure.
Elsa gives you the flexibility to start and stay engaged in care in the way that works best for your lifestyle—whether mostly virtual, mostly in-person, or a mix of both.
Yes. We understand that care is personal, and you deserve to feel fully comfortable with your provider. If you’d like to switch clinics or doctors, just let us know—we’ll help coordinate the change smoothly.
With Elsa, you’re never on your own. From day one, you’ll have access to:
- A free intro call with an Elsa fertility specialist to talk through your goals and care options
- Ongoing access to our dedicated fertility nurses via SMS, so you can ask questions or share concerns anytime
We’re here to make your fertility journey more supported, less overwhelming, and as seamless as possible.
Absolutely. That’s why we offer a free, virtual intro call with one of our experienced fertility nurses to all potential patients. During this call, you can:
- Ask questions about your options (egg freezing, embryo freezing, IVF)
- Talk through your personal goals and timeline
- Get expert guidance on the next best step for you
There’s no pressure and no commitment—just clear, compassionate support to help you feel confident about your choices.
We partner directly with leading fertility clinics and partners to negotiate exclusive discounts on testing, consultations, medications, and treatment—saving our patients thousands of dollars on their journey.
Modern, personalized, effortless
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