The Elsa difference:
Elsa is digital-first care - designed to minimize in-person visits and maximize convenience. Whether you are considering Egg Freezing, Embryo Freezing, or IVF, we connect you with top-tier clinics across the country, kick off the onboarding process on your behalf, guide you to begin care virtually, and secure negotiated, discounted rates for treatment.
Book a free new patient appointment today:
Pacific Fertility Center (PFC)
When it's time for treatment, Pacific Fertility Center is here to lead the way. As a leading fertility and IVF clinic, they specialize in providing compassionate and individualized fertility treatments, offering hope and solutions to individuals and couples on their journey to parenthood. Their dedicated team of renowned fertility specialists boasts over 100 years of combined experience and many have been honored as “Best Doctors in America” for infertility and fertility care.
Their fertility clinic in San Francisco offers unparalleled fertility care, guided by ethical standards and a commitment to individualized treatment. With a team of renowned specialists certified in Reproductive Endocrinology and Infertility, they strive to provide the best fertility clinic experience available in the San Francisco Bay Area. Their patient-centric approach ensures support at every step, from personalized treatment plans to 24/7 availability. Experience the difference with Pacific Fertility Center in the San Francisco Bay Area.
Services Offered
Dr. Michael Strug, D.O., PhD
Dr. Michael Strug is a physician-scientist who is passionate about clinical care and research in Reproductive Medicine. He completed both a medical (DO) and doctorate (PhD in Pharmacology and Toxicology) degree at Michigan State University College of Osteopathic Medicine and continued at Michigan State University/Spectrum Health for the completion of medical residency in Obstetrics and Gynecology. He completed his clinical fellowship in Reproductive Endocrinology and Infertility (REI) at Stanford University School of Medicine.
Dr. Strug has clinical expertise in recurrent pregnancy loss, recurrent implantation failure and endometrial disorders, such as endometriosis. He has published his work in highly reputable journals and presented at national meetings with receipt of research awards. During medical school, he was awarded a prestigious National Research Service Award F30 fellowship grant from the National Institutes of Health.
Dr. Strug was born and raised in New Jersey and fell in love with the Bay Area during his time at Stanford University. Dr. Strug and his wife are both foodies and dog lovers who can often be found exploring the beautiful outdoors of California.
Location
55 Francisco Street, Suite 500
San Francisco, CA, 94133
"The Elsa care team was so responsive, proactive, and truly caring. I had to make some last-minute changes, but they handled everything so seamlessly. They called everywhere on my behalf to coordinate appointments and saved me so much time and stress. I even managed to get an ultrasound done that discovered a health issue I didn’t know I had. The nurses were incredible—responsive to every message and communicative via email and text, but never overly pushy. They checked in just enough to make me feel supported without overwhelming me. I can’t say enough good things about how comfortable and well-cared-for I felt throughout the entire process."
"The Elsa platform has completely transformed my fertility journey. Having my medications delivered directly to my doorstep and a monitoring location just 10 minutes away made everything so much more manageable. The convenience alone is unmatched, but what really stood out was the 24/7 access to my dedicated care team. The nurses were incredibly responsive and made me feel supported. It felt like they truly cared about my experience and well-being. Elsa made what could have been a stressful process feel seamless and empowering. Highly recommend it to anyone considering!"
"Choosing Elsa for egg freezing was one of the best decisions I've made. The process was straightforward, affordable, and fit well with my busy lifestyle. Instead of having to take 2 weeks off, I was able to just take a few days off."
"Using Elsa made my fertility journey so much smoother—it took away so many pain points that I’d experienced elsewhere. The platform is streamlined and intuitive and optimized for mobile use. One of the standout features was having all my documents; this solved a huge issue for me as keeping track of everything across multiple platforms at other clinics had been a nightmare.
There were some minor hiccups, like a video that didn’t match the correct injection type (IM vs. SQ). The Elsa team handled issues quickly and made even last-minute changes stress-free. Highly recommend to anyone navigating fertility care!"
"The chat function on Elsa was super easy to use. I could ask questions, get answers fast, and didn’t have to deal with waiting on hold or guessing who to call. Having them help with scheduling was a game-changer—no more pretending to be a provider or dealing with the usual scheduling chaos. Everything I needed—results, videos, resources—was in one place, which made it way less stressful."
What to expect on your journey
Begin with a quick evaluation and consult with our board-certified physicians to understand your options.
Explore treatment paths with leading experts in IVF, egg freezing, and more.
Receive personalized medications, monitor your progress, and complete your fertility plan with professional guidance.
FAQs
Elsa is a digital-first care platform that helps you start fertility treatment with less stress, fewer in-person visits, and more personalized support. Instead of navigating the complex process on your own, Elsa:
- Matches you with top-tier fertility clinics
- Handles your onboarding and scheduling
- Secures discounted rates not available to the public
- Guides you virtually with a dedicated care team
We streamline your journey so you can focus on your goals—not paperwork, logistics, or overwhelming research.
Elsa supports patients pursuing:
- Matches you with top-tier fertility clinics
- Handles your onboarding and scheduling
- Secures discounted rates not available to the public
- Guides you virtually with a dedicated care team
Whether you’re preserving your fertility or growing your family now, we help you access the right care for your goals—quickly and affordably.
It’s simple and supportive from the start:
- Sign up on this page, with a high-quality clinic in mind - based on your location, preferences. Don’t worry; you are not locked into this patient right now.
- Tell us your goals—we’ll help determine the right care path.
- Get matched with a high-quality clinic—based on your location, preferences, and timeline.
- Start virtually—a dedicated care coordinator guides you through next steps, forms, and appointments.
- Begin treatment—we coordinate everything and stay with you until treatment is complete.
Think of Elsa as your personal fertility concierge, at no extra cost to you.
Elsa is designed to reduce unnecessary in-person visits—but we also support patients who prefer an in-person experience.
Your journey begins with a free virtual intro call with one of our dedicated nurses to discuss your fertility goals and next steps. From there, most parts of the process—like coordination, forms, consults, and coaching—can be done either virtually or in-person, depending on your preferences.
The only part that must happen in-person at the fertility clinic is the actual egg retrieval procedure.
Elsa gives you the flexibility to start and stay engaged in care in the way that works best for your lifestyle—whether mostly virtual, mostly in-person, or a mix of both.
Yes. We understand that care is personal, and you deserve to feel fully comfortable with your provider. If you’d like to switch clinics or doctors, just let us know—we’ll help coordinate the change smoothly.
With Elsa, you’re never on your own. From day one, you’ll have access to:
- A free intro call with an Elsa fertility specialist to talk through your goals and care options
- Ongoing access to our dedicated fertility nurses via SMS, so you can ask questions or share concerns anytime
We’re here to make your fertility journey more supported, less overwhelming, and as seamless as possible.
Absolutely. That’s why we offer a free, virtual intro call with one of our experienced fertility nurses to all potential patients. During this call, you can:
- Ask questions about your options (egg freezing, embryo freezing, IVF)
- Talk through your personal goals and timeline
- Get expert guidance on the next best step for you
There’s no pressure and no commitment—just clear, compassionate support to help you feel confident about your choices.
We partner directly with leading fertility clinics and partners to negotiate exclusive discounts on testing, consultations, medications, and treatment—saving our patients thousands of dollars on their journey.
Modern, personalized, effortless
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